2011 President’s Report
In 2007 the USTA
The years prior to
We are happy to report that every year since hiring Mr.
Wolfington and putting into place our restructuring plan USTA
As a result of our
During this same 4 year period of
financial restabilization USTA
One of our biggest highlights however
was the fine work
Over the last four years USTA
USTA 1333 Tel: 702-792-8384 Fax: 702-792-8737 Web: nevadatennis.usta.com
2011 EXECUTIVE DIRECTOR ANNUAL REPORT
(To be made part of the minutes)
Dear Pros, Captains and Members:
The USTA Nevada staff including
Here is a list of USTA-Nevada’s top 10 accomplishments
1. Helping bring pro tennis back to Las Vegas – proving Vegas can do it by selling more tickets then most markets, 6,400 tickets sold at the Championship Series event with Agassi, Sampras, McEnroe and Courier.
2. 28% Growth in league & 5% growth in membership over 4 years
3. This year net profit increased 37% to $68,998, which helps our reserves
4. Revenues have increased 16.07% over the last 4 years
5. We tripled our cash reserves in 4 years going from unstable to stable!
6. TAO Adult Awards banquet and Jr Awards banquet at Schulmans
7. Herman Ahlers won a National Championships
8. Red Rock team brought women’s pro tennis back to Vegas big time!
9. Kimberly Yee went 4 rounds at US Open jr’s, Kristofer Yee reached finals of nationals and won Authur Ashe contest.
10. Full 3rd party financial audit gave USTA
We are very proud of the work we have done over the last four years to stabilize our organization both financialliy and programmatically. We look forward to using our stability to build a stronger future through growth in adult league, ten and under tennis, diversity and our special community events.
Thank you for all of your support.
2010 EXECUTIVE DIRECTOR ANNUAL REPORT
BUILDING COMMUNITY INITIATIVE
BRINGING PRO TENNIS
Agassi – sampras – mcenroe – courier
partnered with Jim Courier’s group to kick off the “Pro tennis is back in
goal was the prove
We put on an intense three month campaign with interns, volunteers and all of my time to promote the event. The event sold over 6400 tickets! We had over 70 volunteers we recruited and managed to make it a success. Our office made over 12,000 phone calls.
We also negotiated a percentage of our own ticket sales going back to our organization which we were able to use to buy more tickets for our VIP partners and local leaders. This was an extraotdinary advocacy opportunity!
RED ROCK PRO TOURNAMET
The team at Red Rock Country Club including Tyler Weeks, Jordan Butler and Mike Coppenhaver did a great job bringing womens tennis back to Vegas. Many locals got wild cards and played in the event. Many great leaders supported the event. It was one of the best community events of the year.
HALL OF FAME AWARDS BANQUET
Intermountain USTA Hall of Fame was in
We were also able to get the leaders of our state to attend including : Senator Ensign, RUDY from the block buster film,
Commissioner Weekly, Commissioner Larry Brown, City Councilman Ricki Barlow, Henderson City Council person,
The Hilton CEO helped us upgrade national and sectional leaders into luxury suites at no extra charge.
MATS WILANDER EVENT
Our office was the organizer for the Mats Wilander event this year. I traded our promotional support in exchange to him attending our MARQUEE League Kick-off party. I attended and help promote all of the events at Dragon Ridge, Canyon Gate, Cosmopolitan. I met with Cosmopolitan leadership about their new tennis program and helped promote the grand opening by announcing it at our party, with Adrin Himmelheber.
MARQUEE LEAGUE KICK OFF PARTY – With Mats Wilander
The party was a huge hit. A vip section was set up just for pros and board. Over 700 people showed, people left because it was so packed. Commissioner Weekly gave Mats a proclamation and officially kicked off the season. It was a massive hit.
USTA-Nevada Junior Awards Banquet and Nate Schulman Tennis Ball
were able to be a part of and partner with the Hennessy Foundation awards
banquet, which saved us $6,000. Commissioner Weekly spoke. Ellie Smith sang.
Hennessy Foundation paid most expenses. We sold around $800 in raffle tickets
WORLD TRAVEL AND TOURISM COUNCIL
We took some juniors along with our Harvard intern to a very high level world conference where they listen to Ted Turner and met major CEO’s and leaders. They also had a “Leadership lunch” with my Uncle Vince Wolfington who founded the organization with JW Marriott and the CEO of American Express. They met the Secretary of Commerce for the Obama administration as well.
JUNIOR PARENT CONFERENCES
I meet with parents and players all the time to help them with schedules, advice and scholarship information for college. Ms. Sinatra, Mahlangu’s, Yee’s, Berkabile’s, Bon, Qualls, Ingwaldson, and more.
QUICK START WORKSHOP
National USTA Staff held a Quickstart training session for free for all local pros, parents, teachers and tennis lovers who want to learn the new Quickstart programming ideas. We had over 100 people and pros attend. It was a big success.
In partnership with VT Marty Hennessy Foundation, Boulder City, Henderson Parks and Rec and the City of Las Vegas parks, we have done 4 quickstart workshops to train parents, coaches, players, and juniors how to coach 10 and under tennis using quickstart equipment. The national trainer was so impressed that we had juniors out there learning to teach he wants to do a national USTA article on it. He was blown away that the number 1 14 under nationally, Kimberly Yee, was in his training session and that she actually teaches a free program for free!
BNP PARIBAS USTA-NEVADA TRIP
-We gave Indian Wells tournament a bye on 1st weekend due to past complaints
-Negotiated a discounted rate with nice hotel compared to $250 rate on hotwire
- USTA-Nevada members bought 70 plus tickets at a discounted rate
- Many USTA
TAO CAPTAINS MEETING AND PARTY
We held the Captains Meeting at TAO nightclub. All captains received a free food and drinks. Many stayed and danced. Fun!
DOWN UNDER WITH CAHILL EVENT
Glen Alex put on her annual event. USTA-NV sponsored the event with eblasts and free balls. I also bought two spots personally and sent the staff.
LIVE STRONG EVENT
Rob Kinas’s annual event was a big success. We helped promote the event. Mary is on the committee. I also got Asia Muhammad to attend. I attended and got 40 juniors to as well.
This gave us a full page ad. 200 FREE tickets, which we used 150. 20 VIP all access badges to parties etc. I was also given the honor of opening the film festival by presenting Steve Bellamy (founder of tennis channel) and his movie at the Premiere, which eventually won the Festival! I invited all USTA members.
I invited all USTA juniors to a “Leadership Dinner” with the Founder of the Tennis Channel and Ski Channel Steve Bellamy. He waived his speakers fee as a favor. The CEO of the Hilton attended as well.
LAVO - TAO USTA-Nevada Awards banquet
Thanks to the sponsorship from Jason Straus and his partners at TAO-LAVO group we were able to hold our annual awards banquet in style. The party was fully sponsored, so our event values at roughly $15,000 cost us nothing!
In line with our cost cutting and “green” initiative we saved money by using used tennis rackets as awards.
guests included: Bill McDonald of McDonald Ranch, Pro Asia Muhammad, GM Dragon
Ridge CC, Dirk Superintendent of Henderson Parks and Rec, his Director and sr
staff, Adolph Huddleston, Lornie Kuhle came in from LA, Kevin Janison, Board
members Jon Janotta,
PUMPKIN CHECK-IN PARTY
The Pumpkin Tournament had a pot luck check-in party. The pot luck helped us avoid $3,000 in food costs.
LEAGUE AD CAMPAIGN
We started a “We Need Players” ad campaign designed at inviting players to join League. This included ads in the magazine, PSA’s and e-blasts. We had an additional 100 responses the last time we did this.
HIGH PERFORMANCE INITIATIVE
-Big opportunity for local juniors who won’t have to travel to this in another state! BIG!
-Many local pros signed up to do weekend of training.
-Suggested the section allow more pros to rotate in to teach the weekend event
We participated in many “Leadership Breakfasts” with
local tennis players including CEO Hilton, Marriott senior Executives, Neil Tomlinson, and others. E-mail
invitations were sent out to all local juniors on our list and 28
attended. VT Marty Hennessy Foundation
paid for the cost of the breakfast as a sponsor. We reached out to Meadows,
Bishop Gorman and
For all of our social events I send a personal letter and email out to our VIP list, which includes all state politicians, park and recreation leadership and key leaders.
This year I have met with fewer politicians to advocate for tennis because funding is way down so no tennis centers will be built. I did reach out to the following politicians:
-Senator John Ensign
-City Councilman Ricki Barlow
-City Councilman Stavros Anthony
-Mayor Oscar Goodman
In an effort to get the word out about tennis, to advocate for new facilities and improved courts at parks and schools I attended the following events:
Mayor Goodmans election party. Talked with Mayor.
Councilman Ricki Barlows victory party. Talked with Councilman and City manager Betsy.
Commissioner weekly meeting.
Boys and Girls Club President
FACILITY ASSISTANCE - CONSULTING
I met with Par Sanquist and talked for two hours on the benefit of quick start and how it would fit his schools approach to learning. Adolph subsequently set up a thriving quick start program through the school at Dragon Ridge. I met and consulted with Tim on ways he can improve his business model and marketing at Lorenzi. I assisted Ben Coates in promoting his Wilander event and got him players. I assisted cosmopolitan by meeting with leaders and getting Adrin players for his Mats Wilander event. I emailed all the pros letting them know we are happy to offer our help, best practices and advice if needed, free.
I met with the City of Las Vegas Parks and Rec leadership to find a solution to park permits that was a win for both sides.
AGASSI BOYS AND GIRLS CLUB PROGRAM SURVIVES IN PART
Thanks to Commissioner Weekly and the Police Athletic league a grant has come through to help the Agassi Boys and Girls Club program to continue. The high performance program is no longer running. Those children in the recreational program are still at Agassi working with the program Director Sue Ownes.
PARTNER ORGANIZATIONS AND PEOPLE
I have talked and gotten ideas from most of the pros and clubs in town. I also have talked and or worked with the following people about ways our organization can partner and grow the game of tennis. The people below also helped the organization in some way this past year.
-Stratosphere CEO Frank Riolo
-Bob and Mike Bryan
-Actor Eduardo Verestagui
-USTA National staff Geoffrey Russell
-National USTA Board member Judge Valdez
-National USTA Staff High Performance
-Telemundo Marketing Director
-National USTA Community Tennis Staff David Slade
-USTA National NJTL staff Dan Limbago and Emily Sandor
-Tenniswarehouse President Don Hightower
-Claudine Grant, FOX news reporter
-ITA Executive Director David Benjamin
-Entertainer Clint Holmes
-Newsman Kevin Janison
-New Vice President Rob Scott
-Incoming ITA President Jon Messick
-Marriott International Steve Heitzner
-Attorney and tennis enthusiast Phil Aurbach
-Darian Borowiak, Agassi Foundation Sr. Staff
-NJTL leader Ray Benton
-Leon Vernon – NJTL
-Dr. Sid Franklin - NJTL
-Andre Agassi Foundation Director Adam Carey and Foundation Leadership
-Boys and Girls
Club President and Chairman of
-Senator John Ensign
-City Councilman Stavros Anthony
-Agassi CEO Steve Miller
-BYU head coach Brad Pearce
-ED of ITA Mathew Warren
-Laura Wilson, Rep.
-YMCA Sr. Vice President
-Interns for video and admin work
leadership at City, County and
-Many clubs and pros
-Whole Foods Marketing Director
-Lower school principals
-Trader Joes staff
-I sent the Annual Report from last year to all members via Inside Tennis Magazine
-I sent the Annual Report for Captains, for pros, and for members to all groups via email and will do again this year
-Sent out quarterly tournament schedule reminders
-Sent out 2011 Tournament schedule via e-blast
-Published many articles on USTA-Nevada
-3rd annual tournament poster worked out well.
-Sent many PRO & CAPTAIN ALERTS to update them on important items
-Sent information letter to all junior parents and coaches about new RTC.
I have met with 20 or more pros to go over the USTA-Nevada Business Plan to get their feedback.
I sent two pro updates letting them know what they can get involved in. These opportunities included: Club promotion E-Blast, Special pros only Preview rate at Ravella, formerly known as The Ritz Carlton - Lake Las Vegas, Free USTA memberships for 10 and under players, Marketing, program & event planning, human resource support, free to member organizations, a special rate on staff personality tests, invitation to take part in new "Starter Camps" promotion to get ages three to seven playing, Quickstart workshop opportunities to host, and more.
USTA NATIONAL AND SECTIONAL INITIATIVE
SECTIONAL AND NATIONAL MEETINGS
-I sent our Annual Report to Sectional and National leaders.
-We received a lot of positive feedback
-We have created a pathway for volunteers to get active locally, then Sectionally, then Nationally.
-In 25 years only
two people have ever been on National committees: Sandy Tueller and
myself. This past year two people from
the last 3 years
What began as a desire to improve our sections ability to grow the game led to a complete restructuring of the organization. As a result the section now has a new strategic plan, a new business plan, a new positive energy and positive vision that is inclusive and very motivating.
could stand to be one of if not the most powerful contributions to our section
and district in our organizations history. It has already began to impact the
moral of volunteers, staff and our bottom line in growing our numbers. Much of
the credit goes to the ITA board of Directors and it’s leadership, especially President
Jon Messick. Our own
BUSINESS DEVELOPMENT INITIATIVE
-Sent an RFP to top hotels in Vegas
-Offered exclusive Strip and Summerlin rights to our events and assistance in getting non-USTA events at Darling, etc.
-Met with Darling and UNLV and Hennessy Foundation who all run National events and agreed to let me bargain for them collectively
-Marriott, Venetian and Hilton submitted proposals
-Staff voted on the hotel without comment from me at our staff meeting
-Staff voted the best proposal was the Hilton for the Strip and Marriott for Summerlin
-Hilton has been an incredible partner, sponsoring most of our events and giving us comped or discounted rooms for VIP’s and upgrades.
SUPPORTING PROS & CAPTAINS INITIATIVE
THANK YOU GIFTS AND EVENTS
-Captains and pros were given free football tickets
-LAVO, TAO parties
-Sent District League Championships photos to all captains and team players for Spring League
Mary has done a great job. Captains and pros have done a great job. As a result league tennis has grown again, now showing 28% groth in four years.
-Website additions to add clubs’ information went into effect this year. Now any club can post all of their information on the site.
-“Click to play” button added on website so people looking for tennis can fill out form
-Regional referral system created that sends all persons requesting facility information a list of facilities in their region. This inspires fairness and confidence.
-New website survey functions have helped us
PROFESSIONALIZING THE ORGANIZATION INITIATIVE
-I met with our new Board Members and updated them on all aspects of our Strategic Plan and Business Plan.
Admin assistant has been very successful in her new job.
I met with Chris Gaynor and set up the new bank account and Service First bank. This transition has been great for our organization. Chris is also a tennis player!
Dann Battistone officially took over the organizations accounting and book keeping this year. It has been very smooth and made our process far more efficient.
EMPLOYEE PROCEDURE AND POLICY MANUAL
W continue to add to our new Procedures Manual for each job. This way if a new person were to come into the job, there would be a “How To” that is detailed and simple, explaining all the tasks and procedures related to that specific job. Some are more in-depth than others, but the basic outline has been achieved for each job. These archive and Procedure Manuals have helped staff to see their roles more clearly. The Manuals also insure continuity in case a staff person moves on and has to be replaced.
We are in the process of changing and editing the existing employee policy manual.
We strted with a formal employee evaluation form for all staff positions that I created.
I went through the archives and discovered the following:
1. Our Minutes, Board meeting procedures, ED Reports and Annual Reports are far more in depth and more professionally written then any others in the past 10 years.
2. I archived all of our Annual Reports so they are easy to find in a binder instead of buried in boxes in storage
3. I have archived all ED Reports in a binder
The audit done by the Intermountain’s accounting firm confirmed that all our books and records are correct and show everything is doing well.
-The Auditor’s letter is available to the Board
former Ritz Carlton on
We took the staff to Ravella Resort for our annual staff retreat. This was very successful. I also think it was a great way to reward and motivate them without spending money.
-Assisted in helping families and programs apply for diversity grants
-Helped promote the Hispanic Ad campaign
-Met with Latin Chamber of Commerce
-Helped administer and set up programs in title 1 schools and in diverse areas
-Helped recruit Diverse umpires
-Inspired Diversity on the Board and on committees
-Held in office Diversity discussions
-Reached out to diversity vendors for printing
Recruited countless volunteers including interns
Our internship program has given college and high school students an opportunity to learn, augment their resume and get experience. In return we get some high level help.
PROFESSIONAL TOURNAMENTS INITIATIVE
We partnered with
BNP Paribas, International Tennis Hall of Fame and SAP OPEN to promote their
CITY WIDE RAFFLE
Marty Hennessy Jr. Tennis Foundation does a “Community raffle.” They get
prizes, print tickets and on the ticket it says purchase a raffle ticket to
support community organizations and juniors, and it lists us as one of the
beneficiaries. The “Citywide raffle” concept arms everyone who participates
with raffle tickets and a poster of prizes , in return asking the organizations
that participate to help get prizes. Right now USTA-Nevada has sold tickets
with all the proceeds going to USTA
organization is responsible for selling their own tickets and they get to keep
the money. USTA
LATINO TENNIS OUTREACH INITIATIVE
-Went to Latin Chamber of Commerce meeting breakfast
-Telemundo did feature story
The following clubs agreed to put on free clinics for the Hispanic ad campaign:
VegasTennis.com’s Marty Hennessy Jr. Tennis Foundation
We need more
INSPIRING STAFF INITIATIVE
Held a staff
retreat at Ravella, the former Ritz Carlton at
I met with
PUBLIC RELATIONS INITIATIVE
I was on the sports talk radio show “In the Zone”
and discussed the many tourist opportunities for a tennis player when coming to
INSIDE TENNIS MAGAZINE
Our relationship with Inside Tennis allowed us to send 9 issues to our members promoting a different club, pro and program each month. This is also used as a tool to communicate with and educate members.
I have sent out countless press release and published articles to our web site.
We have gotten over 30 articles published this year about or relating to tennis including a few TV spots.
TEN AND UNDER INITIATIVE
The last two years building our schools program has been a top priority. Our pilot program at Sig Rogich and Gibson middle school has been very successful in offering high quality and fun programming to children. We maintain a 4 players to 1 coach ratio which is achieved by having volunteers from the high school, local league teams, NJTL’s, juniors and parents.
LOWER SCHOOLS – 10 AND UNDER
2011 the Board has agreed to make 10 under tennis the top priority so we will now move into lower schools, kindergartens, YMCA’s, Boys and Girls Clubs and offer a free weekly and monthly clinic and tennis carnival for ages 3 to 10.
We hope to start a school program, then team and
league program that will feed to match play days and tournaments for players 3
to 9 years old. We will also be entering the schools to run gym classes like we
already did this past year at
with the NJTL we did a tennis carnival at
COST CUTTING INITIATIVE
We continued to cut costs in all areas, including these few examples:
-No cleaning service
-Getting sponsors to pay for items we normally have to buy
-Potluck at Pumpkin
-NJTL sponsored Junior Banquet and League
-Cut ED travel by canceling trips, sharing hotel rooms, etc.
-No cost of living raises
-Bulk purchasing and RFP’s to get better prices
-Negotiated reduced lease
REFERRALS INTEGRITY INITIATIVE
We are trying something new to promote clubs and pros. Before I came to the USTA I always wondered how referrals were sent out and if there was a bias based on relationships. My goal was to make this process more objective and fair in perception and reality.
In order to make sure referrals are distributed fairly when a player calls our office we made an automated online form system that staff will use or persons can use online on our web site.
All persons that call in or go on our website will be placed into an online form asking for contact info, what they are looking for and what side of town they live on. The system automatically sends them a welcome information letter with the facility list for the region or regions they selected. We also have record of all our referrals. This way no one club is referred to based on a staff person’s opinion, but an objective list is sent to the customer for them to choose.